Limited edition Naturale
10 years
of Carl Friedrik
From two enterprising brothers working from their London home studio to an innovative travel brand empowering customers as they traverse the globe
We’ve come a long way in 10 years. We’ll always be forward-looking. But given the occasion, it seems fitting to take a trip down memory lane.
We’ve come a long way in 10 years. We’ll always be forward-looking. But given the occasion, it seems fitting to take a trip down memory lane.
Innovative yet uncomplicated. Compact but resourceful
2013
Carl Friedrik is founded
Brothers Niklas and Mattis co-founded Carl Friedrik after noticing a gap in the market for timeless leather goods that would continue to perform for years to come.
2014
Going direct to customers
Cutting out the middleman and retailer markups allowed us to offer customers better value for money, as well as quicker, more personal service. Ultimately, we think the decision paid off.
Going direct to customers
Cutting out the middleman and retailer markups allowed us to offer customers better value for money, as well as quicker, more personal service. Ultimately, we think the decision paid off.
Surfaces collection launched
Exploring the interplay of layers and textures, the Surfaces collection combined tumbled leather with butter-smooth Italian leather trims. The resulting bags were soft, smooth and salient.
2015
The Shopping Window
We’ve long been interested in the future of the retail experience. This interactive shopping display in London’s busy Old Street station offered a contemporary take on the traditional shop window.
2016
Palissy Briefcase released
Our most iconic leather bag to date, Palissy Briefcase has been continually refined over the years based on community feedback. This Wirecutter-approved receptacle now accompanies over 10,000 discerning workers to the office.
Pop-up store at the
Royal Exchange
One of London’s best-known historical buildings and home to many a renowned luxury brand, the Royal Exchange was the perfect fit for our first physical store.
2019
First foray into luggage
To continue supporting modern professionals in all aspects of their lives, we released our first hard-shell luggage collection and saw a great response. Then Covid-19 struck...
2020
Home accessories launch
To meet the growing demand for home office accessories during the Covid-19 pandemic, we designed a range of productivity-enhancing desk tools to help workers stay focused.
2021
Cast in a first TV role
Some things are written in the stars. Like our debut in season 3 of HBO’s widely-popular comedy-drama, Succession. The Roys’ quiet approach to luxury chimes with our ethos, so it was a fitting match.
The Carry-on Pro hits the road
The current bestseller in our collection has helped many a jet-setter travel with confidence. Its pedigree was recognised last year with a prestigious Wallpaper Design Award.
2022
Scuderia AlphaTauri collaboration
A high-powered partnership that saw us become the official luggage supplier of Formula One’s most stylish constructor, releasing a co-designed suitcase to serve the team throughout the season.
Stocked in Harrods
The world’s leading luxury store has been stocking the finest in everything from fashion to furniture for close to 175 years. An enviable catalogue that now includes Carl Friedrik bags and luggage.
2023
A surprise worthy of the occasion
How else to celebrate our 10-year anniversary than with a limited edition release?
